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奏响全共赢分享经济主旋律,会点网会推平台助力2017多伦诺尔我有戏草原音乐季

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 一场史无前例的持续近7周45天,7大风格主题、7大音乐盛典、7周轮番上映,集吃 喝 玩 乐于一体的草原音乐盛宴——“2017多伦诺尔我有戏草原音乐季” 将于7月14日至8月27日在多伦县盛大举办。


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本届我有戏草原音乐季是由多伦县人民政府主办,北京有戏传媒文化有限公司和内蒙古大河诺尔文体旅游发展有限公司联合承办, 力争打造45天100万人次规模的2017多伦诺尔我有戏草原音乐季!多伦诺尔我有戏草原音乐季融合了多伦县旅游、户外的自然资源及其历史文化元素,打造锡林郭勒最核心的多伦文化品牌和文化旅游节庆,同时深度挖掘草原深处、尚未被商业侵食的纯音乐绿色生态,借此音乐季向更多的观众媒体深度展现锡盟全域蒙族、满族、回族等多民族千百年来流传至今的原生态音乐舞蹈语言和美丽的多伦诺尔美妙绝伦且无比丰富的文化宝藏.


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据了解,在6月25日晚于北京竣酒店——宏昌竣体育公园盛大举办的多伦诺尔我有戏草原音乐季发布会上,北京有戏传媒与途家网、新辣道餐饮集团、嗒嗒巴士、会点网(智能一体化会展活动运营服务平台)、君坤文化、唐门茶道、北京运良、北京双威力体育等多家企业签署战略合作协议,并举办“我有戏音乐季文化旅游产业高峰论坛”,同时正式对外全面开启,2017多伦诺尔我有戏草原音乐季宣传推广和票务售卖工作。

 

本届多伦诺尔我有戏草原音乐季在活动宣传推广、票务管理、现场互动等众多数字化、信息化活动管理领域与国内知名的智能一体化会展活动运营服务平台会点网展开了全面的战略合作,在前期的票务数字化管理方面,更是创新性的引入了会点网平台业内首推会议会展ZRP创新推广模式——会推模式。紧紧把握分享经济的主旋律:共赢,通过移动互联网技术,设置基于效果的丰厚的奖励机制,刺激人群进行自主的分享传播,将原来的一级传播,变成社群化的深度传播,在这个过程中,宣传覆盖量不但将成几何数量级的增长,同时因为是效果奖励,将不断的促使着人群为其曝光,如此不单单解决了传播,更加会使得覆盖人群数据越发精准化,扩宽影响力的同时,也将构建起自身的宣传推广精准数据资源体系,可谓是一种在活动精准传播的创新性应用,本届多伦诺尔我有戏草原音乐季便采用该种模式,更是将奖励机制设置成为了票种成交额度的 15%,参与者可在平台个人中心上,随时查看收益,并直接申请现金红包兑现。


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图:会推 业内首推会议会展ZRP创新推广模式

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